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	<title>Web Design - Los Angeles, CA &#124; Steve Gifford</title>
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	<link>http://stevegifford.com</link>
	<description>Steve Gifford is a web designer in Los Angeles, CA. He specializes in front-end web design and development.</description>
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		<title>No more grayscale! The Proper Way to Convert Images to Black and White</title>
		<link>http://stevegifford.com/no-more-grayscale-the-proper-way-to-convert-images-to-black-and-white/</link>
		<comments>http://stevegifford.com/no-more-grayscale-the-proper-way-to-convert-images-to-black-and-white/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 23:43:41 +0000</pubDate>
		<dc:creator>stevegifford</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Photoshop]]></category>
		<category><![CDATA[Black and White images]]></category>

		<guid isPermaLink="false">http://stevegifford.com/?p=216</guid>
		<description><![CDATA[I have encountered many designers and art directors who aren&#8217;t aware that there is another way to convert images from color to black and white in Photoshop. Most people simply go to Image > Mode > Grayscale and call it done. There is a better way! It only takes two minutes using adjustment layers, and [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://stevegifford.com/wp-content/uploads/2010/03/bw_image.jpg"><img src="http://stevegifford.com/wp-content/uploads/2010/03/bw_image.jpg" alt="" title="bw_image" width="550" height="183" class="alignnone size-full wp-image-217" /></a></p>
<p>I have encountered many designers and art directors who aren&#8217;t aware that there is another way to convert images from color to black and white in Photoshop. Most people simply go to Image > Mode > Grayscale and call it done. There is a better way! It only takes two minutes using adjustment layers, and you&#8217;ll see a noticeable difference in the sharpness and quality of your black and white images.</p>
<p><strong>Step 1.</strong> Open your image, and bring up the layers palette. Click the adjustment layer button at the bottom of the layers palette (circle shape half white/half black). Select Hue/Saturation from the dropdown.</p>
<p><a href="http://stevegifford.com/wp-content/uploads/2010/03/step1.jpg"><img src="http://stevegifford.com/wp-content/uploads/2010/03/step1.jpg" alt="Proper Black and White Conversion 1" title="step1" width="550" height="422" class="alignnone size-full wp-image-218" /></a></p>
<p>Leave the settings as is, for now.</p>
<p><strong>Step 2.</strong> Click the adjustment layer button again, to add a second adjustment layer. This time, with the top layer selected, you will go to the Adjustments palette, and drag the saturation slider all the way to the left (-100).</p>
<p><a href="http://stevegifford.com/wp-content/uploads/2010/03/step2.jpg"><img src="http://stevegifford.com/wp-content/uploads/2010/03/step2.jpg" alt="Proper Black and white conversion, step 2" title="step2" width="550" height="376" class="alignnone size-full wp-image-219" /></a></p>
<p><strong>Step 3. </strong>Now, select the first adjustment layer you created (it will be the middle layer in your document). Click the layer blending mode at the top of the layers palette (by default, it will say normal). Select &#8220;color&#8221;.</p>
<p><a href="http://stevegifford.com/wp-content/uploads/2010/03/step3.jpg"><img src="http://stevegifford.com/wp-content/uploads/2010/03/step3.jpg" alt="Proper black and white conversion, step 3" title="step3" width="550" height="387" class="alignnone size-full wp-image-220" /></a></p>
<p><strong>Step 4.</strong> In the Adjustments palette, drag the Hue slider back and forth until the image looks good to you.<br />
<a href="http://stevegifford.com/wp-content/uploads/2010/03/step4.jpg"><img src="http://stevegifford.com/wp-content/uploads/2010/03/step4.jpg" alt="Proper black and white conversion, step 4" title="step4" width="550" height="352" class="alignnone size-full wp-image-221" /></a></p>
<p>That&#8217;s it! Let&#8217;s compare the results:</p>
<p><strong>Original image:</strong></p>
<p><a href="http://stevegifford.com/wp-content/uploads/2010/03/original.jpg"><img src="http://stevegifford.com/wp-content/uploads/2010/03/original.jpg" alt="" title="original" width="375" height="500" class="alignnone size-full wp-image-222" /></a></p>
<p><strong>Grayscale:</strong></p>
<p><a href="http://stevegifford.com/wp-content/uploads/2010/03/grayscale.jpg"><img src="http://stevegifford.com/wp-content/uploads/2010/03/grayscale.jpg" alt="" title="grayscale" width="375" height="500" class="alignnone size-full wp-image-223" /></a></p>
<p><strong>Converted with adjustment layers:</strong></p>
<p><a href="http://stevegifford.com/wp-content/uploads/2010/03/proper_bw.jpg"><img src="http://stevegifford.com/wp-content/uploads/2010/03/proper_bw.jpg" alt="" title="proper_bw" width="375" height="500" class="alignnone size-full wp-image-224" /></a></p>
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		<item>
		<title>Sharespost Pre-IPO Index launches</title>
		<link>http://stevegifford.com/sharespost-pre-ipo-index-launches/</link>
		<comments>http://stevegifford.com/sharespost-pre-ipo-index-launches/#comments</comments>
		<pubDate>Thu, 04 Mar 2010 20:24:56 +0000</pubDate>
		<dc:creator>stevegifford</dc:creator>
				<category><![CDATA[Design]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[sharespost]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Zynga]]></category>

		<guid isPermaLink="false">http://stevegifford.com/?p=206</guid>
		<description><![CDATA[I&#8217;ve had the pleasure recently to do work for Sharespost, a startup in Santa Monica that tracks pre-IPO startups like Facebook, Twitter, Tesla Motors, and Zynga. This week, we built the world&#8217;s first Dow-like tracker for pre-IPO startups, which is getting no shortage of press: AP: Dow industrials for startups? Pre-IPO index opens Forbes: SharesPost [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://stevegifford.com/wp-content/uploads/2010/03/sharespost_index3.jpg"><img src="http://stevegifford.com/wp-content/uploads/2010/03/sharespost_index3.jpg" alt="Sharespost Index" title="sharespost_index" width="550" height="183" class="alignnone size-full wp-image-213" /></a></p>
<p>I&#8217;ve had the pleasure recently to do work for <a href="http://www.sharespost.com" target="_blank">Sharespost</a>, a startup in Santa Monica that tracks pre-IPO startups like Facebook, Twitter, Tesla Motors, and Zynga. This week, we built the world&#8217;s first Dow-like tracker for pre-IPO startups, which is getting no shortage of press:</p>
<p><strong>AP: </strong><a href="http://www.google.com/hostednews/ap/article/ALeqM5jJMRvL56oRIUdca9vfy6r53iEM4gD9E795MO0" target="_blank">Dow industrials for startups? Pre-IPO index opens</a></p>
<p><strong>Forbes:</strong> <a href="http://blogs.forbes.com/velocity/2010/03/03/sharespost-launches-index/" target="_blank">SharesPost Launches Index</a></p>
<p><strong>Bloomberg:</strong> <a href="http://www.bloomberg.com/apps/news?pid=20601110&#038;sid=aDKHDfZwKA2g" target="_blank">Facebook Valued at $11.5 Billion in SharesPost Index</a></p>
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		<item>
		<title>Michel Gondry&#8217;s Drawing of Us</title>
		<link>http://stevegifford.com/michel-gondrys-drawing-of-us/</link>
		<comments>http://stevegifford.com/michel-gondrys-drawing-of-us/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 06:31:41 +0000</pubDate>
		<dc:creator>stevegifford</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://stevegifford.com/?p=138</guid>
		<description><![CDATA[My girlfriend and I were one of the lucky folks to get a drawing from film director Michel Gondry. A few months back, Gondry was offering to do drawings of people from their photographs for a mere $20. Naturally, he was flooded with requests, and had to cut it off, but we got in. And [...]]]></description>
			<content:encoded><![CDATA[<p>My girlfriend and I were one of the lucky folks to get a drawing from film director <a href="http://michelgondry.com/" target="_blank">Michel Gondry</a>. A few months back, Gondry was offering to do drawings of people from their photographs for a mere $20. Naturally, he was flooded with requests, and had to cut it off, but we got in.</p>
<p>And the other day, we received the drawing in the mail:</p>
<p><img class="alignnone size-full wp-image-139" title="gondry" src="http://stevegifford.com/wp-content/uploads/2009/07/gondry.jpg" alt="gondry" width="500" height="692" /></p>
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		<slash:comments>1</slash:comments>
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